We do not own, produce or host the videos displayed o this website. The beer industry is more concentrated world-wide-a potential advantage in negotiations with retailers. The top five players in the beer business control 54% market share globally, compared with 25% for the five biggest liquor businesses, Euromonitor data shows. beer business is so consolidated that the U.S. Treasury in February recommended that the Justice Department examine how acquisitions of craft beers by major brewers have impacted prices and innovation in America’s beer market. Granted, brewers may not always be in such a strong position as in the first quarter. The European on-trade roared back to life as the pandemic receded and drinkers returned to bars and restaurants. Consumers’ willingness to pay more for drinks consumed outside the home helps all alcohol companies, especially those like Heineken that have sizable exposure to the region’s nightlife venues.īrewers have high fixed costs so need to ramp up what they charge to protect their profit margins from input cost inflation.
